Last updated: June 13, 2026

Welcome to The Companies (https://the.up.in/). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, and message content submitted via our contact form.
• Usage Data: Browser type, pages visited, time spent, and referring URLs collected automatically via cookies and analytics tools.
• Device Information: IP address, browser version, and operating system for security and analytics purposes.

2. Cookies

We use cookies to enhance your browsing experience and serve relevant advertisements. Cookies are small text files stored on your device. You can control or disable cookies through your browser settings, though some site features may not function properly without them.

Types of cookies we use:

• Essential Cookies: Required for the website to function correctly.
• Analytics Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
• Advertising Cookies: Used by third-party ad networks (e.g., Google AdSense) to display relevant ads.

3. Google AdSense & Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on a user's prior visits to our website or other websites on the Internet. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to our site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.

4. How We Use Your Information

• To respond to enquiries submitted via the contact form.
• To improve website performance, content, and user experience.
• To display relevant advertisements through Google AdSense.
• To monitor and analyse usage patterns and site traffic.
• To comply with legal obligations.

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share data with trusted service providers (such as Google Analytics and Google AdSense) who assist us in operating our website, subject to confidentiality agreements. These providers have their own privacy policies governing the use of your information.

6. Data Retention

Contact form submissions are retained only as long as necessary to respond to your enquiry. We do not store personal data beyond this period unless required by law.

7. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Object to or restrict processing of your data.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with a data protection authority.

To exercise any of these rights, please contact us at mail@the.up.in.

8. Third-Party Links

Our website contains links to external sites (such as social media platforms and AI tools). We are not responsible for the privacy practices of those websites and encourage you to review their respective privacy policies.

9. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

The Companies
Lucknow, Uttar Pradesh 226024, India
Email: mail@the.up.in
Website: https://the.up.in/